The blue jeans
In the sixteenth century, the independent republic of Genoa in Italy, is at its peak. Its fabrics are famous and among them, a canvas of wool and linen used to make sails for ships, tarpaulins, but also solid pants for sailors.
Imported into the New World, this 'Genoa' painting becomes anglicized, and by phonetics becomes 'jeans'.
In the eighteenth century, the robust canvas of jeans is used in particular for making clothes for slaves in plantations.
In 1853, tents and tarpaulins made of this fabric, a certain Lévi Strauss, a 24-year-old German immigrant, tried to sell to gold miners in California. But finally, it is by cutting in overalls and trousers that his business will flourish!
These pants will soon take the name of the fabric in which they are made: jeans. It comes in brown tones.
Levi Strauss will decide around 1860 to replace this heavy fabric not suited to this confection, a canvas weave cotton twill, evolution of twill Nîmes: denim, fabric produced in the French city since the seventeenth century.
Denim is then commonly tinted with indigo blue: it's the birth of blue jeans.
In 1871, Jacob Davis, tailor supplied in denim by the now Strauss company, has the idea of reinforcing the seams, including pockets, with copper rivets.
Not having the necessary amount, he proposes to Lévi Strauss to file jointly a patent making the two men co-inventors of blue jeans with rivets pockets